The service based on location is successful to attract users of handphones in Indonesia because it is supposed to fulfill daily needs. Blue Bird mobile application is one of the digital applications based on location which is successful in Indonesia. Blue Bird Application is applied by the user to order a taxi. According to Noni Purnomo, a President Director of Blue Bird Group, there are 6.000 to 8000 ordering of Blue Bird Taxi with an application that is available on Android, iOS, Windows Phone, and Blackberry Platform.
Although, the taxi ordering through handphone connection is larger, amount 25.000 orderings in every day. Blue Bird Party just hopes that so many users can take benefit from using this application. " The advantages of ordering Blue Bird Taxi from a digital application that user not to queue in a public area", Noni said in Discussion about Advertising Platform in Location-Based Media where is held in Asia Pacific Media Forum (APMFx) in Jakarta.
Users can know the nearest taxi location which picks them up through a digital map in the application, integrates with Global Positioning System in Taxi. Therefore, users can monitor dan estimate the availability of taxi ordering.
Blue Bird Corporation's point investment funds are almost 50 million rupiahs for system application, and GPS, including for call center and back end systems.
The biggest Taxi Corporate in Indonesia also plans to give e-payment services. However, based on Noni's ideas, it is possible to do if telecommunication connection in Indonesia has been spread evenly and reliable.
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